E-Generation
The recession in the U.S has caused many folks to stop or slow down their purchasing habits. As far as the automobile industry, they have received bi hits due to the fact that consumers are looking for smaller & economic cars. However, there have been studies stating that the automobile industry is being affected by generation Y.
It has been said that generation Y is hurting the automobile industry because students are now communicating, working, and studying online. Given so, generation Y Is not in need for automobiles or any type of transportation products.
Is this online habit going to start affecting airline tickets, hotels, etc? I believe so. If a junior executive is conducting work from home then he/she probably doesn’t need to travel and stay in a hotel. They can just work from home.
I do believe that there is a line that we can’t cross. As far as senior executive work, not all the work can be completed online. There has to be a personal relationship that will probably need traveling and hotel expenses.


