You may click away but you won't be able to hide

You may click away but you won't be able to hide

Day by day companies are trying to target as many consumers as possible; however, since we are still working on getting out from an “economic recession” companies have to allocate their total budget in a clever way. Public Relations and Marketing departments are experiencing budget cuts and are one of the first departments that get affected when an economic crisis occurs. Given so, Marketing departments have been forced to come up with new ways on reaching the proper audience.

One of these ways has been by executing Behavioral Advertisement campaigns. Behavioral Advertisement, also known as Behavioral Targeting is a technique that companies use in order to increase a particular campaign effectiveness.

So how does it work? Basically, companies try to figure out what each particular consumer likes buying. This is all done by collecting information on an individual’s web browsing data. In other words, if you are a person who likes running shoes and is always looking for good deals and new products, mostly all of the pop-ups you will get will be regarding sports, running, shoes, socks, etc.

Is this good or bad? Well, this all depends on you. Some people argue that allowing companies to have access to your browsing data is violating ones privacy rights. On the other hand, some online consumers would love to have online advertisement of their interest instead of an ad that doesn’t relate to them.

Solution: A logo that can be easily accessible to anyone who doesn’t want companies to go through their browsing history and violate their privacy. The big question is whether or not consumers would recognize the logo and know the purpose of the logo that could be used to protect their privacy.